NATIONAL RESEARCH CORP (NRC)
Sector: Health Care
Sector: Health Care
NATIONAL RESEARCH CORP - Executive Compensation
Chief Executive Officer
Executive Compensation
Trent Green serves as President and Chief Executive Officer of NRC Health, a leading provider of data-driven solutions for healthcare organizations focused on enhancing patient experience, employee engagement, and performance analytics. With over 25 years of dedicated service to the company, Green joined National Research Corporation (now NRC Health) in 1996, initially rising through key leadership roles including Senior Vice President of Sales and Marketing, Executive Vice President, and President. His deep expertise in healthcare analytics and customer-centric strategies has been instrumental in positioning NRC Health as a trusted partner to hospitals and health systems across the United States and internationally. Under Green's leadership since his appointment as CEO in 2017, NRC Health has achieved significant milestones, including robust revenue growth, strategic acquisitions, and the expansion of innovative platforms like the NRC+ suite, which leverages AI and predictive analytics to deliver actionable insights. He spearheaded the company's rebranding to NRC Health and its successful navigation through market challenges, such as the shift to value-based care and the COVID-19 pandemic, resulting in enhanced client retention rates exceeding 95% and recognition as a top workplace by Fortune and Great Place to Work. Green's vision emphasizes human-centered healthcare, fostering cultures of empathy and excellence. As CEO, Green oversees all aspects of NRC Health's operations, from product development to global expansion, while championing ethical data use and industry advocacy through his involvement in organizations like the Advisory Board and Press Ganey networks. A native Nebraskan, he holds a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln and remains committed to mentoring the next generation of healthcare leaders.