Lanny Baker is the Chief Financial Officer at Etsy, Inc., a leading online marketplace for unique and creative goods, where he oversees the company's global finance organization. This includes financial planning and analysis, accounting, tax, treasury, investor relations, and internal audit. Baker joined Etsy in March 2021, bringing more than 20 years of experience in finance leadership within high-growth e-commerce and technology companies, with a proven track record of scaling operations and driving profitability. Prior to Etsy, Baker served as CFO at Wayfair from 2019 to 2021, where he managed financial strategy during rapid expansion and steered the company through the COVID-19 pandemic, supporting resilience and growth amid volatile market conditions. Before Wayfair, he spent 12 years at Amazon.com in senior finance roles, including Vice President of Finance for the North America Consumer business, Kindle, and Prime Video. In these positions, he played a key role in scaling multibillion-dollar businesses, optimizing costs, and enhancing operational efficiency. Earlier, Baker was a management consultant at Bain & Company, advising on strategy for Fortune 500 clients. At Etsy, Baker has focused on strengthening the company's financial foundation to fuel innovation, international expansion, and sustainable growth. His strategic oversight has supported Etsy's navigation of macroeconomic challenges while advancing initiatives like active seller growth and marketplace enhancements, positioning the company for long-term shareholder value.