Mark King is a seasoned executive with over four decades of experience in the fitness, apparel, and sports industries. He began his career at Reebok in 1984, rising through the ranks over 25 years to become President of the company, where he spearheaded global expansions, key partnerships, and brand revitalizations. In 2013, King joined New Balance as CEO, doubling the company's revenue to over $4 billion during his tenure through innovative product development, international growth, and a shift toward lifestyle and performance categories. His leadership at New Balance earned him recognition as a transformative figure in athletic footwear and apparel. In August 2021, King assumed the role of Chief Executive Officer at Xponential Fitness, Inc. (NYSE: XPOF), a leading global franchisor of boutique fitness brands including Club Pilates, CycleBar, StretchLab, and Pure Barre. Under his guidance, the company successfully completed its initial public offering on the New York Stock Exchange in June 2021, fueling aggressive expansion to over 3,000 studios across more than 40 countries. King's strategic acquisitions and focus on operational excellence have positioned Xponential as the largest pure-play fitness franchisor in the world. Today, as CEO, Mark King continues to drive Xponential Fitness's mission of making high-quality fitness accessible through innovative franchising models and data-driven growth. His expertise in scaling brands and fostering consumer loyalty has been instrumental in navigating industry challenges, including post-pandemic recovery, while delivering strong financial performance and shareholder value. King's visionary approach blends his deep roots in fitness and sports with a commitment to empowering franchisees and elevating member experiences.