John Kawaja is a veteran executive in the fitness and franchising industry with over 25 years of experience driving explosive growth for premier wellness brands. His career began in sales and marketing within the health sector, evolving into senior leadership roles focused on franchise development, real estate acquisition, and operational scaling. Prior to Xponential Fitness, Kawaja served as Senior Vice President of Franchise Development at Self Esteem Brands, the parent company of Anytime Fitness, where he orchestrated domestic and international expansion, adding thousands of franchise units and boosting system-wide revenues to multi-billion-dollar levels. Earlier, at Massage Envy, he played a key role in transforming the brand into the world's largest massage services franchisor, overseeing rapid studio openings and franchisee training programs. In 2021, Kawaja joined Xponential Fitness Inc. (NYSE: XPOF) as President, North America, leading the company's Class A share-listed operations across its portfolio of 10+ boutique fitness brands, including Club Pilates, CycleBar, StretchLab, and Pure Barre. Under his stewardship, Xponential dramatically expanded its North American footprint, opening over 500 new studios, achieving record franchise sales, and navigating post-pandemic recovery to deliver consistent revenue growth and EBITDA expansion. His strategic initiatives enhanced franchisee support, streamlined supply chains, and fostered innovative marketing, positioning Xponential as the largest pure-play boutique fitness franchisor globally. As Former President, North America, Kawaja's tenure solidified Xponential's market dominance, with his emphasis on data-driven decision-making and franchisee empowerment leaving a lasting impact. Industry accolades, including recognition from Franchise Times and IFA, underscore his achievements in scaling high-performing networks while prioritizing member experience and profitability.