William Cyr has served as the Chief Executive Officer of Freshpet, Inc., a pet food company whose mission is to elevate the way we feed our pets with fresh food that nourishes all, where he also serves as a member of the board of directors. Before assuming his role at Freshpet, Mr. Cyr served as President and Chief Executive Officer of Sunny Delight Beverages Co. from August 2004 to February 2016. Prior to joining Sunny Delight Beverages, Mr. Cyr spent 19 years at Procter & Gamble, where he ultimately served as the Vice President and General Manager of the North American Juice Business and Global Nutritional Beverages. Mr. Cyr serves as a Board and Executive Committee Member of the Consumer Brands Association, a position he has held since 2002. Mr. Cyr received his A.B. in History and East Asian Studies from Princeton University. Our Board appointed Mr. Cyr in July 2025 because of his experience in leading consumer-facing brands through many of the same challenges we have faced, including building out multiple processing facilities, implementing a digital transformation and pursuing sustainable growth as a newer public company. This experience positions Mr. Cyr to provide valuable oversight and counsel to our management team as they pursue our future strategic goals and qualifies him to serve on our Board.