André V. Branch serves as Chief Executive Officer of r.e.m. Beauty, a forward thinking cosmetics brand, since June 1, 2025. He previously served as Senior Vice President and General Manager of MAC Cosmetics North America at Estée Lauder Companies, a publicly traded multinational cosmetics company, from March 2020 through May 31, 2025, where he oversaw the entire operations of MAC Cosmetics across all channels including free standing stores, department stores, specialty-multi, pure play, and eCommerce. His responsibilities at MAC Cosmetics included, but were not limited to strategy development and execution, supply chain management, marketing, innovation, commercial management, customer experience design, data analytics and management, consumer research, and talent pipeline development. Prior to joining Estée Lauder, he served in various roles at L'Oréal USA, a wholly owned subsidiary of L'Oréal S.A., a publicly traded multinational cosmetics company. He was Senior Vice President, E-Commerce and Digital Operations from 2018 to 2020, where he ran digital and eCommerce operations for L'Oréal's USA operations, and National Account Sales Vice President at Macy's for Lancôme from 2014 to 2015. Between his stints at L'Oréal, he served as President, E-Commerce Division at The Nature's Bounty Company, a privately held vitamins and nutritional supplements manufacturer, from 2016 to 2017 and CMO, Consumer Packaged Goods Division at The Nature's Bounty Company from 2015 to 2016. He is a seasoned General Manager and brand builder having worked at various Consumer Packaged Goods companies, including Diageo and Kraft Foods. Mr. Branch holds an MBA from the University of Michigan, a bachelor's degree in economics from the University of Maryland and is NACD Directorship Certified.