Ma. Fatima D. Francisco built a distinguished career at Procter & Gamble spanning more than 25 years, beginning in entry-level marketing roles in the Asia-Pacific region before advancing through positions of increasing responsibility in brand management and global strategy. Her expertise in consumer insights and market expansion helped drive growth for flagship brands such as Pampers and Always, establishing her as a trusted leader in the consumer packaged goods industry. As CEO of the Baby, Feminine and Family Care division, Francisco oversaw a multi-billion-dollar portfolio, leading initiatives that boosted market share through product innovation, sustainability efforts, and targeted digital campaigns. She championed inclusive marketing strategies and operational efficiencies that delivered consistent revenue growth while strengthening P&G’s competitive position in emerging markets. In her tenure as former CEO, Francisco’s emphasis on talent development and cross-functional collaboration left a lasting legacy, including mentorship programs that advanced women into senior leadership roles. Her strategic oversight contributed to enhanced brand equity and long-term value creation for the company before she transitioned from the position.