Jason Rau is the Executive Vice President of Sales at National Research Corporation (NRC Health), a premier provider of customer experience analytics and performance solutions for the healthcare industry. With more than 25 years of progressive leadership in sales and business development, Jason has built a distinguished career focused on driving revenue growth and forging strategic partnerships in the healthcare technology sector. Prior to joining NRC Health in 2015, he held senior sales roles at MedAssets and Allscripts, where he spearheaded national sales teams, expanded market penetration, and consistently exceeded revenue targets by double-digit percentages annually. Under Jason's leadership, NRC Health's sales organization has achieved remarkable milestones, including a 40% increase in recurring revenue over the past five years and the successful launch of innovative SaaS platforms that serve over 1,000 healthcare organizations nationwide. His strategic vision has emphasized customer-centric selling, resulting in record-high client retention rates above 95% and multiple industry awards, such as the "Best in KLAS" recognition for patient experience solutions. Jason's expertise in leveraging data analytics to inform sales strategies has positioned NRC Health as a market leader. In his current role, Jason oversees a high-performing sales team of 150+ professionals, directing go-to-market strategies, channel partnerships, and enterprise account management. He is a sought-after speaker at healthcare conferences like HIMSS and HFMA, and actively contributes to industry thought leadership on topics such as patient engagement and value-based care. Jason holds a Bachelor of Science in Business Administration from the University of Nebraska and resides in Lincoln, Nebraska, with his family.