Age: 65 | Chief Executive Officer, President, and Vice Chairman of the Board

Director since: 2022

Principal Occupation: CEO, President, and Vice Chairman of the Board of Southwest Airlines Co.

Board Committees: Fleet Oversight, Safety and Operations

Skills and Qualifications: Airline/Aerospace, Environmental/Sustainability, Finance & Accounting, Government Affairs, Human Capital, Logistics/Operations, Marketing/Brand Management, Public CEO, Risk Management, Safety, Technology

Expertise Relevant to Southwest Airlines Business and Strategy:

Extensive operating experience in the airline industry. Mr. Jordan has served in 15 different positions at Southwest. As Executive Vice President Corporate Services, Mr. Jordan oversaw various functions, including technology, enterprise management, corporate strategy, and innovation. As Executive Vice President & Chief Commercial Officer, Mr. Jordan led key revenue-generating departments such as marketing and network planning. As Executive Vice President Strategy & Technology, Mr. Jordan aligned technological advancements with strategic business goals. Mr. Jordan's tenure at the Company includes leadership roles across multiple departments, giving him a comprehensive understanding of the airline's entire ecosystem.

Proven track record leading transformational and modernization initiatives. Mr. Jordan has driven innovation and modernization at Southwest by spearheading the development and upgrade of Southwest's e-commerce platform, revamping the Rapid Rewards loyalty program, and implementing a new reservations system. Mr. Jordan created Southwest's first commercial organization, bringing together the Company's marketing, network planning, and revenue management functions. He also established Southwest's first strategic planning function and process and oversaw the development and implementation of Southwest's boarding process, as well as significant ancillary products, including Early Bird Check-In, the Business Select fare product category, and Upgraded Boarding. Mr. Jordan led Southwest's acquisition and integration of AirTran Airways, a strategic move that expanded Southwest's network in key markets like Washington D.C., provided access to near-international leisure markets, and increased domestic market share by 20% within a year. Mr. Jordan is leading the implementation of the Company's transformational initiatives, designed to meet evolving Customer preferences with more choices and greater comfort and deliver increased revenue opportunities.

Strong financial acumen. Mr. Jordan served as the Chair of the Audit Committee at The Container Store from 2013 to 2023, providing financial oversight and risk management over sustained periods of year-over-year revenue growth under varied economic conditions. At Southwest, as Executive Vice President & Chief Commercial Officer, Mr. Jordan led teams covering marketing, revenue management, network planning, customer support and services, customer relations, and the customer experience.

Business Experience:

CEO, Southwest Airlines Co. (2022-present)

President (2023-present)

Executive Vice President & Incoming CEO (2021-2022)

Executive Vice President Corporate Services (2017-2022)

Executive Vice President and Chief Commercial Officer (2011-2017)

Executive Vice President Strategy & Planning (2008-2011)

Executive Vice President Strategy & Technology (2006-2008)

Various positions (1988-2011)

Programmer and financial analyst, Hewlett-Packard (1987-1988)

Other Public Company Board Experience:

The Container Store Group, Inc. (2013-2023), Chairperson (2021-2023)

Other Professional Memberships:

Board of Directors, Airlines for America

Governors Council, Airlink, Inc.